How is your business right now? How can we make your life easier? What can we do better?
Those were the three questions we asked when we called every single REALTOR® in the province. That’s over 1,500 calls in the matter of a week. It was a way to send out a message to say: we’ve heard you. We have genuinely heard you, and we want to hear more. Out with the amalgamation focus and in with the value to membership in everything we do; the red-carpet service.
We have spent quite some time digesting the numerous nuggets we’ve heard. Meshed with the six virtual town halls and the six in-person meet & greets across the province, we were able to take all that feedback and build the SRA’s first strategic plan. The plan that has us focusing on mastering our basics yet having us look up and look out more often.
Mastering Our Basics
Before we can grow, we need to know how to perform the basics well, and perform them well with the reality of a new entity. And perform them really well according to those we serve. No other metric matters.
Similar to how a municipality should focus on its core 3 to keep taxes low – waste, fire/police, roads – your professional association operates the same way. To keep your membership fees fair, we need to master our core 3: your listing systems, forms & lockboxes. Seems simple, but the focus on excellence is where we need to live when it comes to these services.
Looking Up and Out
No other sector has a pulse on the economy the way our professional network does. Over 1,500 professionals throughout the province are on the ground in their communities, knowing where investments are flowing and how, from residential to commercial transactions, before it hits statistical reporting.
Your association has an important role to play in making sure the real estate narrative is properly crafted for public and government consumption and well communicated. Our members serve the second largest pillar of Saskatchewan’s economy and we have a responsibility to make sure decision makers have it as top of mind when considering important policy decisions. Our strategic plan has a keen focus on not only being a strong voice for real estate, but a thought leader to help Saskatchewan be fiercely competitive in this post pandemic world.
I cannot close the year without thanking Gord Archibald, interim CEO during the first half of 2021. Gord was a quiet force, anchoring the value of excellence in member service with the team in everything that we did.
The association is also powered by an impressive team. They have gone through a heavy amount of transition and change but have demonstrated resilience and commitment.
And thank you also to the SRA Board of Directors who keep us at our best. It is truly an honor to serve you and to serve this sector.