Born in Saskatoon, Alex’s career has taken him around the world – having lived and worked in London, England and Tokyo.
Thanks to numerous strange twists of fate, an obsession with goal setting, and an abundance of luck and hard work, Alex joined SREDA as CEO in 2014.
Prior to that he worked for the Government of Saskatchewan, where he was responsible for attracting Foreign Director Investment to Saskatchewan, and for Cameco Corporation where he sold uranium.
He also ran his own business, which he happily refers to as a successful failure!
A long time ago, Alex obtained a Bachelor of Business and Economics (Honors) and a Bachelor of Laws (Honors).
In 2013, he was appointed as the first ever British Honorary Consul to the Province of Saskatchewan has been awarded the Sovereign’s Medal for his volunteer work.
Once, he got Saskatoon Berries on the menu of a Gordon Ramsey restaurant and delivered a Saskatoon made hat to Princess Meghan Markle at Kensington Palace.
His poem “The Saskatoon I Know” has been seen by over 20,000 people and won an international award in Atlanta (www.thesaskatoonIknow.com). He has written one book of poetry: “All I Have is Words” and once won a poetry slam content.
In his spare time, he watches re-runs of Family Ties and Friends. His favorite movie is Top Gun.
In 2017, he led SREDA to become the winner of the Best Economic Development Agency in Canada – and now
wants to build a zip line across the river in Saskatoon.